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The Tobin Group Resources
Image Management:
Government, Public, and Media Relations
Whether it’s a product launch, a need to develop new contacts or business channels, a political campaign, an imaging issue, or a need to meet elected officials, effective information needs to get to the people you need to stay in your business. That could be customers, voters, government officials, or the media outlets who cover you and your field. The Tobin Group has experience in dealing with the government, the public, and the media and in getting things done quickly. This includes crafting effective and important press releases, which is crucial in a campaign or in a crisis.
Planning & Strategy
The Tobin Group was founded on the basis of Effective Planning & Strategy to Resolve Problems, so we attack issues and concerns with a vast yet centralized focus. We ask questions in all areas, gauge feedback, reviews processes, and get to know your company from many levels. Then, we craft a program to help everyone to overcome obstacles, solve problems, and work better, as individuals and as a team. By incorporating Coaching into our programs, we help each person to make the most of his or her talents.
Opposition Research
How much do you really know about your competitors? What does that lack of knowledge cost you, personally, financially, politically, or in other ways? What should you know about your competitors? What would you like to know to be as well prepared as possible? Let’s get the answers you need to succeed.
Training & Development Programs
It's extremely important to develop the person, the team AND the company since they all work together. There's no point in growing the business without growing the person, so we create customized programs that do both at the same time, and we do it in an enjoyable and informative environment.
Coaching Techniques
Brendan Tobin is a Certified Professional Coach and employs Coaching in all of his work because it is the most effective way to deliver consistent, long-term results."A study conducted by the International Personnel Management Association on training combined with coaching showed that training alone increased productivity by 22.4% while training plus coaching increased productivity by 88%." - Public Personnel Management (Winter 97, Vol. 26 Issue 4, p. 461A)
Sales Growth and Effective Marketing:
Opposition Research
- How much do you really know about your competitors?
- What does that lack of knowledge cost you?
- What would you like to know to be as well prepared as possible?
Technical & Competitive Analysis Training
- What message or image do you and your product convey?
- How does your product work and why was it developed that way?
- How does it stack up against your competition?
- Why does that matter to your current or potential client?
- What are you failing to tell potential customers that could close more sales more easily and increase your bottom line?
With Technical & Competitive Analysis Training, you could outfit your Sales Team and Customer Service Representatives with greater knowledge and impact to show your current and prospective customers why your product or company would be the right choice. Too many people try to sell on price when it's not the key reason. Most of the time, people buy on need and assessed value, not price. This is why some of the top selling products and services are not the least expensive. When your Sales Team and Customer Service Representatives know the "what & why" of your product and your competitor’s, they are more effective at gaining and maintaining customers.
Speaking Services:
The Tobin Group features accomplished and gifted professional speaker, offering a number of speaking-related services for your meeting or convention. Brendan and his team speak as keynotes and in break-out, panel or seminar sessions on the topics they teach, allowing you to offer an effective and focused presentation at any level.
Additional Services:
The Tobin Group works with speaking, coaching, and training professionals from a wide variety of disciplines, so contact us with your questions and needs and we'll find the answers and experts for you. You can reach us at 732-539-8896 or via e-mail at info@tobingroup.com.
